My Digital Marketing World

Google AI Mode Spoiler: If you thought Broad Match was your biggest PPC headache, wait until AI Mode rolls out in your market. Search is...

Your Most Valuable Traffic Is Invisible – And That's Exactly Why You Should Care 🚪 Let’s Be Real: Analytics Is Lying to You You’ve...

The traditional Google Search as we knew it is over. What we are witnessing now is nothing short of the biggest paradigm shift since the...

Let’s face it—most marketing teams operate like separate planets: SEO in one corner, PPC shouting from another, and Social Media dancing...

Here’s How Your Content Can Keep Up Google search is changing fast. AI-generated summaries – officially called AI Overviews  (aka the...

Why Your Landing Page Makes or Breaks Your ROI You’ve nailed your ad. The copy’s tight. Targeting is on point. CPC is solid. Clicks are...

My mind is buzzing – but in the best way possible! For the first time in a long while, I feel truly inspired. Women in Tech SEO offered a...

IDigital advertising is changing fast, and AI is making it easier than ever to get your video ads in front of the right audience. With...

And What Makes Microsoft Ads Really Special Let’s have a quick chat about Microsoft Ads. Many advertisers, when first diving into the...

Feeling bogged down by endless optimisation efforts that yield little to no results? Want to take your website to the next level, boost...

In today’s modern working world, focusing solely on ergonomic office chairs or well-equipped workspaces is no longer sufficient. The term...

The world of Search Engine Optimization (SEO)  is constantly evolving. Modern search engines use technologies far beyond simple keyword...

As the title suggests, this isn’t your typical blog post from me. No, it’s a brief introduction to my short update thriller, 2024 . Many...

Picture this: you're standing in front of a wall of options – at the supermarket facing a shelf full of pasta sauces, at the train...

The frequency of social media posts is a key factor in the success of any social media strategy. Posting too frequently can overwhelm...

How to Predict the Future and Maximize Your ROI In the world of digital marketing, analyzing past trends is no longer enough. To succeed,...

In the world of paid advertising, defining an Ideal Customer Profile (ICP) is often the starting point of any strategy. The ICP helps...

Are you diligently running Google Ads, but your boss keeps asking why your organic rankings aren't skyrocketing? Or are you wondering if...

Ever wondered what makes people tick when they type a search query? It's more than just keywords – it's a whole world of psychology! And...

Perplexity AI, the rising star of AI search engines, is venturing into the world of advertising with a unique approach that prioritizes...