Veronika Höller6. Mai2 Min.Moving Beyond Keywords - Managing How People See Your Brand in the Changing World of Online SearchKeywords were once the holy grail of digital marketing. Find the right ones, stuff them into your content, and the search engines would...
Veronika Höller28. Feb.3 Min.The Underdog of Digital Marketing: Reevaluating SEO in the Age of AI, Gen Z, and BeyondIn the fast-paced world of digital marketing, SEO (Search Engine Optimisation) often finds itself relegated to the background,...
Veronika Höller13. Feb.3 Min.SEO: From the Wild Stone Age to the AI Revolution - A Look at the Past, Present and Future1990s: The Wild Stone Age of SEO Imagine a time when Google was in its infancy, and backlinks were the currency of the web, more coveted...
Veronika Höller31. Jan.3 Min.Unveiling the Magic of SEO: Mastering Corporate and International StrategiesWelcome to a deeper dive into the fascinating world of SEO, where the nuances between corporate and international strategies are as...