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What “Direct” and “Unassigned” Traffic Really Mean in GA4 –
And Why You Shouldn’t Ignore Them in the Age of AI Search You’ve launched great campaigns, SEO’s humming along nicely, but then GA4 hits...
Veronika Höller
vor 18 Minuten3 Min. Lesezeit
4 Ansichten
0 Kommentare


Dark Social & Micro-Communities
Your Most Valuable Traffic Is Invisible – And That's Exactly Why You Should Care 🚪 Let’s Be Real: Analytics Is Lying to You You’ve...
Veronika Höller
10. Juni4 Min. Lesezeit
43 Ansichten
0 Kommentare


From Links to Conversations – What the New "AI Mode" Really Means for Marketers
The traditional Google Search as we knew it is over. What we are witnessing now is nothing short of the biggest paradigm shift since the...
Veronika Höller
22. Mai4 Min. Lesezeit
29 Ansichten
0 Kommentare


How the Digital Trinity of SEO, PPC, and Social Media Can Transform Your Strategy
Let’s face it—most marketing teams operate like separate planets: SEO in one corner, PPC shouting from another, and Social Media dancing...
Veronika Höller
19. Mai2 Min. Lesezeit
7 Ansichten
0 Kommentare


Google’s AI Overviews Are Stealing the Spotlight
Here’s How Your Content Can Keep Up Google search is changing fast. AI-generated summaries – officially called AI Overviews (aka the...
Veronika Höller
23. Apr.3 Min. Lesezeit
36 Ansichten
0 Kommentare


Why Importing from Google Ads Isn’t Always the Best Option
And What Makes Microsoft Ads Really Special Let’s have a quick chat about Microsoft Ads. Many advertisers, when first diving into the...
Veronika Höller
31. Jan.3 Min. Lesezeit
10 Ansichten
0 Kommentare


The PIE Method: Your Secret Recipe for Effective A/B Testing in 2025
Feeling bogged down by endless optimisation efforts that yield little to no results? Want to take your website to the next level, boost...
Veronika Höller
20. Jan.3 Min. Lesezeit
11 Ansichten
0 Kommentare


NLP, Cosine Similarity, and RAG = Modern SEO
The world of Search Engine Optimization (SEO) is constantly evolving. Modern search engines use technologies far beyond simple keyword...
Veronika Höller
6. Jan.5 Min. Lesezeit
234 Ansichten
0 Kommentare


2024 The Year of the Algorithm Killers Investigations in the Digital Underworld
As the title suggests, this isn’t your typical blog post from me. No, it’s a brief introduction to my short update thriller, 2024 . Many...
Veronika Höller
2. Jan.3 Min. Lesezeit
8 Ansichten
0 Kommentare


Micro-Moments: Small Keys to Big Success in Digital Marketing
Picture this: you're standing in front of a wall of options – at the supermarket facing a shelf full of pasta sauces, at the train...
Veronika Höller
26. Dez. 20244 Min. Lesezeit
21 Ansichten
0 Kommentare


Does Paid advertising directly boosts my organic ranking?
Are you diligently running Google Ads, but your boss keeps asking why your organic rankings aren't skyrocketing? Or are you wondering if...
Veronika Höller
20. Nov. 20243 Min. Lesezeit
21 Ansichten
0 Kommentare


Cracking the Code: How Psychology Powers Smarter Digital Marketing
Ever wondered what makes people tick when they type a search query? It's more than just keywords – it's a whole world of psychology! And...
Veronika Höller
19. Nov. 20247 Min. Lesezeit
15 Ansichten
0 Kommentare


International SEO: Mastering Global Optimization with Local Expertise
In today’s digital age, international SEO is indispensable for companies aiming to thrive in multiple markets. Successful SEO strategies...
Veronika Höller
14. Nov. 20243 Min. Lesezeit
23 Ansichten
0 Kommentare


The Future of PPC in a Conversational AI-Driven World
Let’s be blunt—there’s been a lot of buzz over the years about SEO’s impending death. Yet, here we are, and guess what? SEO is still very...
Veronika Höller
23. Okt. 20244 Min. Lesezeit
16 Ansichten
0 Kommentare


Did You Know That Every Search Produces CO2?
Yes, you read that right! Your Google search, harmless as it may seem, leaves behind an ecological footprint. With each click on "Enter,"...
Veronika Höller
21. Okt. 20243 Min. Lesezeit
13 Ansichten
0 Kommentare


Is Your Website an Energy Hog? Embrace Green SEO for a Lighter Footprint
We all know the internet has revolutionized how we live, work, and connect. But did you know that the digital world has a surprisingly...
Veronika Höller
16. Okt. 20242 Min. Lesezeit
23 Ansichten
0 Kommentare


The Zero-Click World - Don't Just Survive, Thrive!
The internet is changing. Fast. Google's getting smarter, and users are getting answers faster than ever before – often without even...
Veronika Höller
13. Okt. 20244 Min. Lesezeit
36 Ansichten
0 Kommentare


Edge SEO: How Serverless Technologies and CDNs Can Elevate Your Technical SEOIntroduction
In today's fast-paced digital landscape, staying ahead of the competition is more important than ever. While many businesses focus on...
Veronika Höller
2. Okt. 20243 Min. Lesezeit
6 Ansichten
0 Kommentare


How Gen Z is Redefining SEO
As the torch of influence shifts from millennials to Generation Z (Gen Z), the noticeable changes in behaviors and preferences become...
Veronika Höller
14. Sept. 202418 Min. Lesezeit
107 Ansichten
0 Kommentare


International SEO - Conquering the World with Clever Strategies
Welcome, dear SEO enthusiasts and digital marketing managers, to a deep dive into the fascinating world of international SEO! Buckle up...
Veronika Höller
19. Aug. 20249 Min. Lesezeit
32 Ansichten
0 Kommentare
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