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Google’s AI Overviews Are Stealing the Spotlight
Here’s How Your Content Can Keep Up Google search is changing fast. AI-generated summaries – officially called AI Overviews  (aka the...
Veronika Höller
23. Apr.3 Min. Lesezeit
32 Ansichten
0 Kommentare


Why Importing from Google Ads Isn’t Always the Best Option
And What Makes Microsoft Ads Really Special Let’s have a quick chat about Microsoft Ads. Many advertisers, when first diving into the...
Veronika Höller
31. Jan.3 Min. Lesezeit
10 Ansichten
0 Kommentare


The PIE Method: Your Secret Recipe for Effective A/B Testing in 2025
Feeling bogged down by endless optimisation efforts that yield little to no results? Want to take your website to the next level, boost...
Veronika Höller
20. Jan.3 Min. Lesezeit
11 Ansichten
0 Kommentare


NLP, Cosine Similarity, and RAG = Modern SEO
The world of Search Engine Optimization (SEO) Â is constantly evolving. Modern search engines use technologies far beyond simple keyword...
Veronika Höller
6. Jan.5 Min. Lesezeit
233 Ansichten
0 Kommentare


2024 The Year of the Algorithm Killers Investigations in the Digital Underworld
As the title suggests, this isn’t your typical blog post from me. No, it’s a brief introduction to my short update thriller, 2024 . Many...
Veronika Höller
2. Jan.3 Min. Lesezeit
6 Ansichten
0 Kommentare


Micro-Moments: Small Keys to Big Success in Digital Marketing
Picture this: you're standing in front of a wall of options – at the supermarket facing a shelf full of pasta sauces, at the train...
Veronika Höller
26. Dez. 20244 Min. Lesezeit
20 Ansichten
0 Kommentare


Does Paid advertising directly boosts my organic ranking?
Are you diligently running Google Ads, but your boss keeps asking why your organic rankings aren't skyrocketing? Or are you wondering if...
Veronika Höller
20. Nov. 20243 Min. Lesezeit
21 Ansichten
0 Kommentare


Cracking the Code: How Psychology Powers Smarter Digital Marketing
Ever wondered what makes people tick when they type a search query? It's more than just keywords – it's a whole world of psychology! And...
Veronika Höller
19. Nov. 20247 Min. Lesezeit
15 Ansichten
0 Kommentare


International SEO: Mastering Global Optimization with Local Expertise
In today’s digital age, international SEO is indispensable for companies aiming to thrive in multiple markets. Successful SEO strategies...
Veronika Höller
14. Nov. 20243 Min. Lesezeit
23 Ansichten
0 Kommentare


The Future of PPC in a Conversational AI-Driven World
Let’s be blunt—there’s been a lot of buzz over the years about SEO’s impending death. Yet, here we are, and guess what? SEO is still very...
Veronika Höller
23. Okt. 20244 Min. Lesezeit
16 Ansichten
0 Kommentare


Did You Know That Every Search Produces CO2?
Yes, you read that right! Your Google search, harmless as it may seem, leaves behind an ecological footprint. With each click on "Enter,"...
Veronika Höller
21. Okt. 20243 Min. Lesezeit
10 Ansichten
0 Kommentare


Is Your Website an Energy Hog? Embrace Green SEO for a Lighter Footprint
We all know the internet has revolutionized how we live, work, and connect. But did you know that the digital world has a surprisingly...
Veronika Höller
16. Okt. 20242 Min. Lesezeit
23 Ansichten
0 Kommentare


The Zero-Click World - Don't Just Survive, Thrive!
The internet is changing. Fast. Google's getting smarter, and users are getting answers faster than ever before – often without even...
Veronika Höller
13. Okt. 20244 Min. Lesezeit
36 Ansichten
0 Kommentare


Edge SEO: How Serverless Technologies and CDNs Can Elevate Your Technical SEOIntroduction
In today's fast-paced digital landscape, staying ahead of the competition is more important than ever. While many businesses focus on...
Veronika Höller
2. Okt. 20243 Min. Lesezeit
6 Ansichten
0 Kommentare


How Gen Z is Redefining SEO
As the torch of influence shifts from millennials to Generation Z Â (Gen Z), the noticeable changes in behaviors and preferences become...
Veronika Höller
14. Sept. 202418 Min. Lesezeit
104 Ansichten
0 Kommentare


International SEO - Conquering the World with Clever Strategies
Welcome, dear SEO enthusiasts and digital marketing managers, to a deep dive into the fascinating world of international SEO! Buckle up...
Veronika Höller
19. Aug. 20249 Min. Lesezeit
32 Ansichten
0 Kommentare
Unlocking the Power of Internal Linking
Internal linking might not be the flashiest SEO tactic, but it's a fundamental building block for improving your website's visibility,...
Veronika Höller
6. Aug. 20242 Min. Lesezeit
6 Ansichten
0 Kommentare


SEO - The Unsung Hero of Successful Digital Marketing
SEO – three letters that evoke either excitement or a frown from many marketers. Often, Search Engine Optimisation is reduced to merely...
Veronika Höller
11. Juli 20242 Min. Lesezeit
15 Ansichten
0 Kommentare


The Global Language of Color - A Deep Dive into CTA Button Psychology for International Digital Marketing
In the vibrant world of digital marketing, where every pixel counts, color isn't just an aesthetic choice – it's a strategic tool that...
Veronika Höller
5. Juli 20243 Min. Lesezeit
23 Ansichten
0 Kommentare


SEO im Wandel - KI ist cool, aber dein Bauchgefühl ist Gold wert
Suchmaschinenoptimierung (SEO) war schon immer ein bisschen wie ein Chamäleon – ständig im Wandel. Und jetzt, wo künstliche Intelligenz...
Veronika Höller
20. Juni 20242 Min. Lesezeit
2 Ansichten
0 Kommentare
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