My Digital Marketing World

Over the past months, I’ve increasingly had the feeling that we talk about AI constantly in digital marketing, but rarely about the same thing. SEO teams talk about AI Overviews. Paid teams talk about declining click-through rates and rising CPCs. Social teams notice that content is being consumed differently - or sometimes not consumed at all. Somewhere in between sits a question many people hesitate to ask out loud: what has actually changed? Not as a feature. Not as a buzz

Why understanding human decision-making matters more than ever Artificial intelligence has fundamentally changed how marketing assets are created. Landing pages, ad copy, headlines, and creative variations can now be produced and tested at scale. This has led many teams to assume that psychological disciplines like neuromarketing are becoming less relevant. In reality, the opposite is happening. As AI lowers the barrier to execution, differentiation increasingly shifts from h

There’s this one moment every marketer knows too well: You open your Google Ads account, see 200 “conversions” - and you already know  that 180 of them will never pay a single cent. Welcome to the land of Lead Inflation . Google is happy. Your dashboard is happy. Your revenue? …not so much. Time to grow up: Offline Conversions + Value-Based Bidding. The moment your Google Ads account stops chasing volume highs and starts optimising for actual business outcomes. The Real Game

AI-Search is rewriting user behavior. The SERP is no longer the center of discovery. And marketers must rebuild their strategies from the ground up. Let’s start with the uncomfortable truth most marketers feel but don’t dare to say out loud: 👉  Your traffic isn’t crashing because your SEO skills suddenly became bad. 👉  It’s crashing because users stopped searching the way they used to. Google isn’t losing the game. Google is losing queries . And that single shift is about t

Let’s get one thing straight:AI doesn’t “discover” your brand. It remembers  you — or it doesn’t.And most brands? They’re already forgotten. Everyone is busy chasing keywords, backlinks, or prompt hacks, while the real battle is happening somewhere else — inside the model’s memory. The Echo Index is what decides if your brand still exists there.It ’s not a vanity metric. It’s your AI-era oxygen level. 🚨 What the hell is the Echo Index? Forget rankings. Forget impressions. Fo

When an AI “hallucinates,” people love to laugh. Screenshots go viral.“Look, it just made that up!” But here’s the truth nobody wants to face: AI hallucinations aren’t random. They’re memories without context. Every time an LLM invents a fact, misquotes a source, or creates a hybrid reality, it’s actually echoing something it once saw — somewhere — in the tangled web of its training data. 🧠 Hallucinations are not lies — they’re retrieval errors Large Language Models don’t th

Stop Thinking Inside the Google Box... If I read one more  post claiming that Meta Descriptions are dead , I’ll quietly scream into my...

It’s not your rankings—it’s the invisible bias layers of AI that decide whether you show up at all. We’re still optimising for blue links...

Why Google, ChatGPT & TikTok Now Compete for Intent – and How Your Content Has to Fragment to Survive Welcome to the year where search...

Today it happened again. Inspired by the SEO Office Hour , I couldn’t resist writing this article. For those who don’t know it: two...

Google loves big announcements. “Gemini will change everything,” they said. And let’s be honest: Gemini is not a cute little chatbot that...

It’s fascinating.Ask in any meeting: “What is PPC?” Instant answer: “Google Ads.” Oh really? Groundbreaking. That’s like saying: “Food...

1. Why Bing Matters More Than You Think For years, Bing was seen as the “underdog” in search — a tool for Edge users, far from Google’s...

And no – adding more blog posts won’t fix it. Let’s cut the fluff: Your keywords are fine. Your structure sucks. If you're pouring hours...

What the 'Interaction-to-Next-Query' Tells Us About Your Content Quality The metric no one talks about – but that might quietly shape...

Meta Campaigns for B2B Meta gets written off in B2B way too often.“Too casual.” “Too consumer.” “Our ICP isn’t on Instagram.” But here’s...

Why Google's New Multi-Vector Algorithm Changes Everything for SEO, Content & PPC Let’s get real: Just when everyone thought the last...

AI-generated image: A cat lying in a rescue ring, happily floating with closed eyes in a swimming pool. What is “AI Max” – and why is...

Why CRO is Essential for Every Website and PPC Landing Page – Frameworks, Practical Tips, Modern Trends & Real-World Implementation ...

And Why You Shouldn’t Ignore Them in the Age of AI Search You’ve launched great campaigns, SEO’s humming along nicely, but then GA4 hits...