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Veronika Höller
vor 17 Stunden3 Min. Lesezeit
The PIE Method: Your Secret Recipe for Effective A/B Testing in 2025
Feeling bogged down by endless optimisation efforts that yield little to no results? Want to take your website to the next level, boost...
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Veronika Höller
vor 4 Tagen3 Min. Lesezeit
Psychological Workplace: Meaning, Benefits, and Practical Steps for Organisations
In today’s modern working world, focusing solely on ergonomic office chairs or well-equipped workspaces is no longer sufficient. The term...
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Veronika Höller
6. Jan.5 Min. Lesezeit
NLP, Cosine Similarity, and RAG = Modern SEO
The world of Search Engine Optimization (SEO) Â is constantly evolving. Modern search engines use technologies far beyond simple keyword...
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Veronika Höller
2. Jan.3 Min. Lesezeit
2024 The Year of the Algorithm Killers Investigations in the Digital Underworld
As the title suggests, this isn’t your typical blog post from me. No, it’s a brief introduction to my short update thriller, 2024 . Many...
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Veronika Höller
26. Dez. 20244 Min. Lesezeit
Micro-Moments: Small Keys to Big Success in Digital Marketing
Picture this: you're standing in front of a wall of options – at the supermarket facing a shelf full of pasta sauces, at the train...
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Veronika Höller
17. Dez. 20244 Min. Lesezeit
Optimizing the Frequency of Social Media PostsUsing the OSTROW Model
The frequency of social media posts is a key factor in the success of any social media strategy. Posting too frequently can overwhelm...
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Veronika Höller
13. Dez. 20244 Min. Lesezeit
Predictive Analytics in Digital Marketing
How to Predict the Future and Maximize Your ROI In the world of digital marketing, analyzing past trends is no longer enough. To succeed,...
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Veronika Höller
26. Nov. 20243 Min. Lesezeit
Why ICPs Aren’t Always the Best Approach for Paid Campaigns and Why a Broader Strategy Often Works Better
In the world of paid advertising, defining an Ideal Customer Profile (ICP) is often the starting point of any strategy. The ICP helps...
36 Ansichten0 Kommentare
Veronika Höller
20. Nov. 20243 Min. Lesezeit
Does Paid advertising directly boosts my organic ranking?
Are you diligently running Google Ads, but your boss keeps asking why your organic rankings aren't skyrocketing? Or are you wondering if...
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Veronika Höller
19. Nov. 20247 Min. Lesezeit
Cracking the Code: How Psychology Powers Smarter Digital Marketing
Ever wondered what makes people tick when they type a search query? It's more than just keywords – it's a whole world of psychology! And...
15 Ansichten0 Kommentare
Veronika Höller
18. Nov. 20242 Min. Lesezeit
Perplexity AI to Test Ads - A New Approach to Search Engine Advertising
Perplexity AI, the rising star of AI search engines, is venturing into the world of advertising with a unique approach that prioritizes...
16 Ansichten0 Kommentare
Veronika Höller
14. Nov. 20243 Min. Lesezeit
International SEO: Mastering Global Optimization with Local Expertise
In today’s digital age, international SEO is indispensable for companies aiming to thrive in multiple markets. Successful SEO strategies...
23 Ansichten0 Kommentare
Veronika Höller
28. Okt. 20245 Min. Lesezeit
The Invisible Forces That Drive Us - A Deep Dive into Inner Drivers
Uncovering the Secrets Behind Our Behaviour Why do we sometimes act in ways we can’t fully explain? Why do some of us feel compelled to...
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Veronika Höller
23. Okt. 20244 Min. Lesezeit
The Future of PPC in a Conversational AI-Driven World
Let’s be blunt—there’s been a lot of buzz over the years about SEO’s impending death. Yet, here we are, and guess what? SEO is still very...
16 Ansichten0 Kommentare
Veronika Höller
21. Okt. 20243 Min. Lesezeit
Did You Know That Every Search Produces CO2?
Yes, you read that right! Your Google search, harmless as it may seem, leaves behind an ecological footprint. With each click on "Enter,"...
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Veronika Höller
16. Okt. 20242 Min. Lesezeit
Is Your Website an Energy Hog? Embrace Green SEO for a Lighter Footprint
We all know the internet has revolutionized how we live, work, and connect. But did you know that the digital world has a surprisingly...
23 Ansichten0 Kommentare
Veronika Höller
13. Okt. 20244 Min. Lesezeit
The Zero-Click World - Don't Just Survive, Thrive!
The internet is changing. Fast. Google's getting smarter, and users are getting answers faster than ever before – often without even...
35 Ansichten0 Kommentare
Veronika Höller
10. Okt. 20244 Min. Lesezeit
Conversion Rate Optimisation (CRO)
In today's fast-paced digital landscape, attracting visitors to your website is just the beginning. The real challenge—and triumph—lies...
31 Ansichten0 Kommentare
Veronika Höller
6. Okt. 20244 Min. Lesezeit
Optimising Your Website for AI Tools like ChatGPT, Gemini and Perplexity AI
In the rapidly evolving world of Artificial Intelligence (AI), tools like ChatGPT, Gemini and Perplexity AI are increasingly taking the...
207 Ansichten0 Kommentare
Veronika Höller
2. Okt. 20243 Min. Lesezeit
Edge SEO: How Serverless Technologies and CDNs Can Elevate Your Technical SEOIntroduction
In today's fast-paced digital landscape, staying ahead of the competition is more important than ever. While many businesses focus on...
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