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Veronika Höller
20. Jan.3 Min. Lesezeit
The PIE Method: Your Secret Recipe for Effective A/B Testing in 2025
Feeling bogged down by endless optimisation efforts that yield little to no results? Want to take your website to the next level, boost...
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Veronika Höller
2. Jan.3 Min. Lesezeit
2024 The Year of the Algorithm Killers Investigations in the Digital Underworld
As the title suggests, this isn’t your typical blog post from me. No, it’s a brief introduction to my short update thriller, 2024 . Many...
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Veronika Höller
26. Dez. 20244 Min. Lesezeit
Micro-Moments: Small Keys to Big Success in Digital Marketing
Picture this: you're standing in front of a wall of options – at the supermarket facing a shelf full of pasta sauces, at the train...
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Veronika Höller
26. Nov. 20243 Min. Lesezeit
Why ICPs Aren’t Always the Best Approach for Paid Campaigns and Why a Broader Strategy Often Works Better
In the world of paid advertising, defining an Ideal Customer Profile (ICP) is often the starting point of any strategy. The ICP helps...
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Veronika Höller
20. Nov. 20243 Min. Lesezeit
Does Paid advertising directly boosts my organic ranking?
Are you diligently running Google Ads, but your boss keeps asking why your organic rankings aren't skyrocketing? Or are you wondering if...
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Veronika Höller
19. Nov. 20247 Min. Lesezeit
Cracking the Code: How Psychology Powers Smarter Digital Marketing
Ever wondered what makes people tick when they type a search query? It's more than just keywords – it's a whole world of psychology! And...
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Veronika Höller
18. Nov. 20242 Min. Lesezeit
Perplexity AI to Test Ads - A New Approach to Search Engine Advertising
Perplexity AI, the rising star of AI search engines, is venturing into the world of advertising with a unique approach that prioritizes...
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Veronika Höller
23. Okt. 20244 Min. Lesezeit
The Future of PPC in a Conversational AI-Driven World
Let’s be blunt—there’s been a lot of buzz over the years about SEO’s impending death. Yet, here we are, and guess what? SEO is still very...
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Veronika Höller
21. Okt. 20243 Min. Lesezeit
Did You Know That Every Search Produces CO2?
Yes, you read that right! Your Google search, harmless as it may seem, leaves behind an ecological footprint. With each click on "Enter,"...
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Veronika Höller
5. Juli 20243 Min. Lesezeit
The Global Language of Color - A Deep Dive into CTA Button Psychology for International Digital Marketing
In the vibrant world of digital marketing, where every pixel counts, color isn't just an aesthetic choice – it's a strategic tool that...
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Veronika Höller
16. Juni 20244 Min. Lesezeit
PPC and SEO - The Dynamic Duo That Can Skyrocket Your Business Goals
If you're a digital marketer, you've probably heard whispers of the PPC and SEO "love story." But let's be honest, it's not always a...
10 Ansichten0 Kommentare


Veronika Höller
4. Juni 20242 Min. Lesezeit
Why Your Target Audience Isn't Always the Same
Let's be honest: We've all been there. You're crafting a brilliant marketing strategy, only to be bombarded with well-meaning but...
15 Ansichten0 Kommentare


Veronika Höller
4. Juni 20242 Min. Lesezeit
Warum deine Zielgruppe nicht immer gleich tickt
Hand aufs Herz: Wer kennt es nicht? Man arbeitet an einer ausgeklügelten Marketingstrategie, nur um von gutmeinenden, aber ahnungslosen...
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Veronika Höller
27. Mai 20242 Min. Lesezeit
Google Ad Grants - Your Charity's Ticket to Greater Visibility
Want to raise awareness for your charitable organisation and reach a wider audience? Look no further than Google Ad Grants! This blog...
10 Ansichten0 Kommentare


Veronika Höller
26. März 20243 Min. Lesezeit
From Crickets to Chorus: How Demand Gen Campaigns Can Make Your Brand Sing
Imagine this: you've poured your heart and soul into a revolutionary new product. It's feature-packed, solves real problems, and has the...
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Veronika Höller
20. Dez. 20233 Min. Lesezeit
Mastering PPC in the Marking Industry: A Holistic Digital Approach
Spanning from the overtly visible brand logos to the often-overlooked barcodes and QR codes, the marking industry is a silent titan in...
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Veronika Höller
24. Nov. 20232 Min. Lesezeit
Deciphering PPC: The Immediate Route to Digital Visibility
What is PPC? Pay-Per-Click (PPC) is a form of digital advertising where advertisers pay a fee each time their advertisement is clicked....
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