My Digital Marketing World

Over the past months, I’ve increasingly had the feeling that we talk about AI constantly in digital marketing, but rarely about the same thing. SEO teams talk about AI Overviews. Paid teams talk about declining click-through rates and rising CPCs. Social teams notice that content is being consumed differently - or sometimes not consumed at all. Somewhere in between sits a question many people hesitate to ask out loud: what has actually changed? Not as a feature. Not as a buzz

Why understanding human decision-making matters more than ever Artificial intelligence has fundamentally changed how marketing assets are created. Landing pages, ad copy, headlines, and creative variations can now be produced and tested at scale. This has led many teams to assume that psychological disciplines like neuromarketing are becoming less relevant. In reality, the opposite is happening. As AI lowers the barrier to execution, differentiation increasingly shifts from h

Your Most Valuable Traffic Is Invisible – And That's Exactly Why You Should Care 🚪 Let’s Be Real: Analytics Is Lying to You You’ve...

The traditional Google Search as we knew it is over. What we are witnessing now is nothing short of the biggest paradigm shift since the...

Let’s face it—most marketing teams operate like separate planets: SEO in one corner, PPC shouting from another, and Social Media dancing...

As the title suggests, this isn’t your typical blog post from me. No, it’s a brief introduction to my short update thriller, 2024 . Many...

Picture this: you're standing in front of a wall of options – at the supermarket facing a shelf full of pasta sauces, at the train...

The frequency of social media posts is a key factor in the success of any social media strategy. Posting too frequently can overwhelm...

Ever wondered what makes people tick when they type a search query? It's more than just keywords – it's a whole world of psychology! And...

Let’s be blunt—there’s been a lot of buzz over the years about SEO’s impending death. Yet, here we are, and guess what? SEO is still very...

Social media has revolutionized the way we communicate. It has not only brought us closer together but also changed the rules of the game...

Let's be honest: We've all been there. You're crafting a brilliant marketing strategy, only to be bombarded with well-meaning but...

Hand aufs Herz: Wer kennt es nicht? Man arbeitet an einer ausgeklügelten Marketingstrategie, nur um von gutmeinenden, aber ahnungslosen...

There exists in the social media realm a conundrum almost as mystifying as the enigma of the Bermuda Triangle: Why do we find it so...

What is social media and whats about Lead Generation? At its core, social media refers to digital platforms where individuals, groups,...

What is social media? In its essence, social media refers to a collection of online platforms and websites where people can share...