My Digital Marketing World

For years, digital marketing followed a system we all understood. You created content, optimized it, ranked, and captured demand. Visibility was measurable, performance was attributable, and if you ranked #1, you owned the click. That system is no longer the one you’re operating in. Platforms like ChatGPT and Google AI Overviews don’t just surface results-they generate answers. Instead of sending users to ten links, they compress multiple sources into a single response. And t