Veronika Höller

Why we no longer optimise for clicks, but for decisions inside search Behavioural Science has long been treated as a “nice add-on” in marketing. That view is outdated. Today, it is not an extra layer of optimisation. It is the underlying system that explains how visibility turns into decisions - especially in a search landscape reshaped by AI Overviews and generative search. 1. The fundamental shift: from click logic to decision logic Traditional search behaviour was linear: Query → SERP →...

For years, digital marketing followed a system we all understood. You created content, optimized it, ranked, and captured demand. Visibility was measurable, performance was attributable, and if you ranked #1, you owned the click. That system is no longer the one you’re operating in. Platforms like ChatGPT and Google AI Overviews don’t just surface results-they generate answers. Instead of sending users to ten links, they compress multiple sources into a single response. And that response is...

Over the past year, a new term has started to pop up in developer circles, startup Slack channels, and increasingly in marketing teams: Vibe Coding. Depending on who you ask, it’s either - a lazy way of saying “AI writes my code”- a Gen-Z meme – or the future of how knowledge work actually gets done As usual, the truth sits somewhere in between. This article is about what vibe coding actually is , where the term comes from, and how SEO, PPC, and Social Media teams are already using it in very...