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Why AI Isn’t the End 👇

  • Autorenbild: Veronika Höller
    Veronika Höller
  • vor 3 Stunden
  • 3 Min. Lesezeit

Today it happened again. Inspired by the SEO Office Hour, I couldn’t resist writing this article. For those who don’t know it: two fantastic hosts, two guests, a live audience – questions are answered, discussions start, the chat gets lively, and sometimes there’s even a good dose of sarcasm. You make your own picture here: https://www.youtube.com/playlist?list=PLMu3ibgoV4z45C8VooDCPH45stC-08vAl

It’s not a dry webinar – it’s a truly entertaining format. Sharp takes? Check. Different perspectives? Check. Real interaction? Double check.

And, as you might guess, today’s topic (once again): AI.Should we optimize content for LLMs? How do we structure content for AI Overviews? Which URLs actually make it in?Sounds dramatic? Welcome to the SEO world.


Because let’s be honest – SEOs love to panic. The moment Google drops a new feature, people start ripping their content apart and making changes left and right, even when things were working just fine before.


AI Didn’t Change Search – We Did

Here’s the big misunderstanding: AI didn’t flip search upside down – we did.We’ve been changing how we search for years, long before ChatGPT, AI Mode, or Google’s AI Overviews came along.


👉 Fact check:

  • Already back in 2022, 40% of Gen Z admitted they prefer TikTok over Google for search (Google internal data, shared at Code Conference).

  • In the U.S., 20% of 18–29-year-olds now use ChatGPT daily as their primary source of information (Pew Research, 2024).

  • And queries that include “Reddit” have skyrocketed by more than 230% in the last three years (Ahrefs) – why? Because people crave real conversations and authentic experiences, not sterile info dumps.


In short:The internet has become more conversational. Social platforms, communities, micro-forums – they’ve long been stealing attention from search engines when it comes to decision-making. Google and others simply reacted, rolling out AI features to keep up.

And let’s be real: nobody gives away a slice of cake voluntarily. Try to take away my Frankfurter Kranz – I’ll bite. 🍰

AI is not the end of teh world

AI Is Here to Stay – and So Is Personalization

AI isn’t “a passing trend.” Personalization, communication, and interactivity are here for the long haul. The pandemic only accelerated it: suddenly, all generations changed how they use the internet.


  • Older audiences embraced Zoom, WhatsApp groups, and online shopping.

  • Younger audiences stayed loyal to TikTok and Discord.

  • Businesses had to become digitally present overnight – and never looked back.


What Never Changes: Content for the User

Here’s the good news: whether AI Overviews stay, vanish, or morph into something new – the core rules don’t change.


  1. Write for the user, not the tool.→ Ask yourself: what should the reader actually do on the page before you even pick a topic?

  2. Structure content clearly.→ Subheadings, short paragraphs, FAQs, clean language. Not for the algorithm, but so readers don’t bounce after three sentences.

  3. Stick to one strategy.→ Paid, social, community, and SEO all belong together. If you still treat SEO as a silo channel, you’re missing 80% of the potential.

  4. Technical basics remain.→ Fast load times, easy navigation, clear brand messaging. Technical SEO isn’t going anywhere – AI or not.

  5. Experiment instead of demonizing.→ New features = opportunities. Shouting “SEO is dead” every two years is just fear of change.


What This Means for Your Strategy

  • For Gen Z & Alpha: Social + LLM + communities are already first touchpoints. Your content needs to work there too.

  • For Google AI Overviews: Focus on Q&A-style content, structured data, and precise answers.

  • For your brand: Be visible where your audience expects you – not where it’s convenient for you.

👉 Thinking “outside the box” means you can actually benefit from AI: content gets distributed across more channels, brands are positioned in more contexts, and reach expands.


My Takeaway (Without the Drama 😉)

The 10 blue links? Maybe they’ll vanish, maybe they won’t.Gen Z prefers social & LLMs? Definitely.SEO reinventing itself yet again? Absolutely.

But as long as you write for the user, build a clear strategy, and stay curious, no AI tool in the world can replace you.Because machines can calculate, but they can’t feel.And communication will always be driven by emotion, not just data.

👉 So, dear SEOs: less drama, more strategy. And next time you tune in to an SEO Office Hour – don’t forget the popcorn. 🍿

 
 
 

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